Canvus Cocktails
Branding | Packaging Design | Art Direction | Social Content |
Branding | Packaging Design | Art Direction | Social Content |
The Rooted Creative team was tasked with creating branding for a new canned cocktail crafted by a local distillery. What we would eventually name ‘Canvus,’ we decided to create a brand rooted in community and creativity. My role was to lead the branding design, establish brand guidelines, and design the cans and product packaging. I also had the opportunity to work with various artists who made custom art for each flavor (I created the original cucumber jalapeño art!).
Art Direction
With the help of our in-house photog team at Rooted, I concepted and arranged various flat lays and product shots for each flavor.
Social Content
Can Art Design
Click to see my process for the cucumber jalapeño can art.