Each & Every

Rooted Creative was tasked with creating ingredient inspired content for Each & Every. As assistant art director, I concepted, helped strategize and construct flat lays and product shots. I also assisted with post production edits by Photoshopping imagery to the mirror concepts to create a fresh take on ingredient displays. Through extensive planning & concepting, I worked with producers and photographers to create delicious shots that truly brought Each & Every’s mission to life. (All images reflect my concepts and/or arrangements; this shoot was a team effort!)