Rooted Sessions

Branding | Set Design | Art Direction | Concepting |

Let’s face it; music makes the world go round. But it’s also a catalyst for community. Rooted Creative Agency created Rooted Sessions to provide local artists with a stage and high quality photography and videography to help show case their talent. My role was to bring the brand to life by creating the branding, concepting and fabricating the set.

Click to view Coastal Club’s Rooted Session

Branding

Vintage. Retro. Timeless. My goal was to establish a look that was inviting and recognizable but didn’t distract from artists’ personal styles. (This is an abbreviated representation of the official brand guidelines).

Art Direction and Set Design

My goal was to thrift/upcycle every. single. prop. Thanks to Facebook Marketplace and some good ole’ midwest thrifting, I transformed each element to fit the branding. Click the links to view the entire process, from mockups to construction! (Photos from Rooted Creative).